Trends in hair change as often as the seasons, from gray to ombré and pixie cuts to blunt bobs. A strong, healthy head of hair is one thing that never falls out of fashion according to any hair expert.
With color and chemical processes, frequent styling tools, and exposure to the sun and pollution, maintaining your crowning glory’s health can often be challenging. According to VIRTUE’s creative director, celebrity hairstylist Adir Faberge, the brand’s talented team “cracked the code for healthy hair.” A game-changing ingredient repairs hair damage by getting to the root cause.
Are you curious? VIRTUE’s breakthrough ingredient and five things you need to know about its revolutionary hair care line.
Hair Treatment Battlefield Injuries
Former US Army colonel and VIRTUE’s chief science officer Dr. Luke Burnett discovered a way to extract human keratin in its purest form six years ago while leading a regenerative medicine lab in Winston-Salem, North Carolina. Burns and other injuries have greatly benefited from this groundbreaking discovery in bone, tissue, and nerve regeneration.
Alpha Keratin 60kuTM, an advanced protein technology, is also useful for repairing damaged hair. In contrast to other keratin (feathers, sheep’s wool), this is a unique protein derived from human hair and carefully extracted so that it remains fully functional and whole.
Repaves” Hair Damage
The majority of hair care products contain chemically processed hydrolyzed keratin from animals. As a result, damaged hair is often left with proteins that are too broken to leave a lasting effect. As a result of its ethical sourcing, Alpha Keratin 60kuTM is recognized by the body. The result is that it is able to bind where it is needed most and restore hair to its healthiest state. Like repaving a road, it fills in the cracks caused by damage because it is essentially hair.
Common Hair Concerns
You can find a VIRTUE product that delivers on its promise, whether you’re looking for shampoos that will restore your hair, conditioners that will cleanse your scalp, hair treatments that will restore your strands without weighing them down, or styles that will keep your hair manageable and protected. The brand’s products are cruelty-free and contain no parables, sulfates, phosphates, synthetic colors or dyes and come with a cruelty-free guarantee. Which VIRTUE hair care product should you try first? Here are some of our favorites.
